After the Super Bowl: Pass the mouse!

By Jose Mallabo on Tuesday, February 8, 2011

Aaron Rodgers Accepts Super Bowl MVP You know the scene. It’s the same every year – only the teams change, sometimes. The final gun of the Super Bowl sounds, players on the winning team pour on to the field high-fiving and hurriedly pulling on “Super Bowl Champion” shirts and hats. It turns out the scene isn’t too different in living rooms around the country. Big difference is that the fans at home don’t reach to team assistants for gear, they reach for their mouse and go online.

Following the end of Super Bowl XLV, shopping activity on NFL Shop peaked at 10:42 p.m. Eastern with fans placing 460 orders during the peak minute for licensed NFL apparel. The most purchased item on Sunday night: Green Bay Packers Super Bowl XLV Champions Trophy Collection Hat.

That was just from Sunday night.

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Tags: Aaron Rodgers, fans, Green Bay Packers, Jose Mallabo, NFL, NFL Shop, Pittsburgh Steelers, Stephen Bontempo, Super Bowl XLV

Catching Up With Mike Golden, President of ShopRunner

By Duane Peck on Tuesday, February 1, 2011

Mike Golden Launched in October of last year, ShopRunner is a $79 annual subscription program that provides its members with free two-day shipping and free returns on an ever-growing assortment of products from a network of over 60 best-in-class brands and retailers.

The coverage around ShopRunner thus far has centered on the program’s parallels to Amazon Prime, and how GSI is using it to provide multi-channel retailers a platform to compete with the world’s largest online retailer. But what are the challenges for GSI as a company in operating a consumer-facing endeavor like Shoprunner?

To dive deeper on these and other topics, I caught up with Mike Golden, President of ShopRunner. Here’s what he had to say:

On ShopRunner vs. Amazon Prime:
“It’s been interesting that the media has portrayed ShopRunner solely as an anti-Amazon initiative by GSI Commerce...

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Tags: Amazon Prime, Amazon.com, Duane Peck, Free Shipping, Mike Golden, mobile, ShopRunner

Industry Talk with Fiona Dias: Holiday 2010

By Jose Mallabo on Tuesday, January 25, 2011

The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.

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Tags: ClearSaleing, ecommerce, email, Facebook, Fiona Dias, GSI Commerce, holiday 2010, holiday 2011, Jose Mallabo, marketing, mobile, ShopRunner, Social Media

Blogging in 2011: Time to ask the big questions

By Jose Mallabo on Thursday, January 20, 2011

I had a former boss who used to ask me if people on my team could see the forest through the trees. The expression was familiar to me – in the “I recognize the actor but can’t place the name” kind of way – but it always struck me just a bit left of center.

My whole life I saw the trees because of the forest. The big picture helps me understand the bits and pieces in it. Years later, I know my entrée into any work related conversation usually starts at 30,000 feet including my first introduction to GSI Commerce.

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Tags: blog, blog policy, GSI Commerce, hello world

My 5-minute rewind on ecommerce 2010

By Jose Mallabo on Thursday, January 13, 2011

Not too long ago you could do an industry round up on ecommerce by looking through a straw. There were two major ecommerce players – Amazon and eBay – and brick and mortar retailers launching Web sites to compete with them and their own stores. Then came search marketing and online payments.

Looking back at what ecommerce became in 2010 requires a much bigger straw. Local shopping, social media, couponing, mobile commerce and private sales became more than words buzzing around ecommerce last year. They became a bigger part of the consumer experience and are quickly becoming core to the segment.

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Tags: Amazon.com, classified ads, ecommerce, eBay, Facebook, Groupon, GSI Commerce, holiday 2010, Jose Mallabo, Kindle, LinkedIn, Pennsylvania, Social Media, Twitter

Expanding into attribution management

By Jose Mallabo on Monday, January 10, 2011

ClearSaleing Logo To further expand its fast growing portfolio, GSI Global Marketing Services has acquired ClearSaleing, a leading advertising analytics and attribution management company. The deal allows GMS to expand into new markets with an analytics offering that the early adopters are already using to plan campaigns from dollars to creative.