Marketing Veteran Regina Gray Joins True Action, Leads Analytics & Optimization Practice

By Laureen Ellison on Friday, February 8, 2013

Regina Gray True Action, GSI’s full service digital and performance marketing agency, is excited to welcome marketing industry veteran Regina Gray, who joins the agency as its new SVP of Analytics and Optimization. Regina brings 13 years of cross channel marketing services experience to True Action’s analytics department, where she’ll help advertisers and brand marketers leverage Big Data to glean customer insights that enable them to maximize value and relentlessly optimize marketing based on the experience of the connected consumer.

Regina has been involved in the creation, development and implementation of new products and services for both digital and offline marketing programs for multiple leading brands, including American Express, William Sonoma, Wells Fargo, 1-800-Flowers, Hilton Hotels, Brookstone, Estee Lauder, Nestle and Lord & Taylor.

Prior to joining True Action, she held a number of roles from VP of Analytics to VP of Strategic Services at Experian. While there, she led her teams in developing data-driven insights and translating them into sustainable strategic value for industry categories including retail, catalog, publishing, financial, travel, fundraising, insurance, consumer packaging goods, telecommunications, cable and health care.

Big Data and, more importantly, the deep customer insights that can be derived from data are embedded in True Action’s core DNA, providing marketers with an unprecedented view into consumer behaviors across the customer experience journey and helping to underpin the agency’s unique pay-for-performance model. At the helm of its Analytics and Optimization department, Regina’s innovative strategies and passion for delivering operational excellence for clients will help fuel True Action’s growing leadership of digital and performance marketing.