By Tobias Hartmann on Tuesday, September 25, 2012
If you were to ask me if there is one thing Europe truly excels at in retail, I would have to say: Fashion. From Paris to Milan to London, European fashion has always had a unique look and flavor, and has set distinctive trends in the fashion world many times over.
That's why I'm excited to let you know about how we are helping this key vertical industry in Europe meet the ever-changing demands of the digital retail environment, with our newest customer IC Companys.

Based out of Denmark, IC Companys' clothing brands have chic modern styles that have become recognized as having a distinctively Northern European flair. I'm proud to announce that Tiger of Sweden, the first of IC Companys' brands to do so, is using VendorNet's StoreNet Live solution. This implementation will allow Tiger of Sweden to ship directly to shoppers' homes using store inventory.
StoreNet is making cross-channel fulfillment fast and convenient for retailers. By being able to ship directly from stores, Tiger of Sweden is able to drastically reduce delivery times and cost, and offer consumers a higher level of service through increased product availability and a wider product assortment. All of this combined gives IC Companys a competitive advantage in this market.
So to all of our friends in Europe: how are you are dealing with today's retail environment online?
- Tobias Hartmann, CEO of Global Operations for GSI
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