By Duane Peck on Tuesday, February 1, 2011
Launched in October of last year, ShopRunner is a $79 annual subscription program that provides its members with free two-day shipping and free returns on an ever-growing assortment of products from a network of over 60 best-in-class brands and retailers.
The coverage around ShopRunner thus far has centered on the program’s parallels to Amazon Prime, and how GSI is using it to provide multi-channel retailers a platform to compete with the world’s largest online retailer. But what are the challenges for GSI as a company in operating a consumer-facing endeavor like Shoprunner?
To dive deeper on these and other topics, I caught up with Mike Golden, President of ShopRunner. Here’s what he had to say:
On ShopRunner vs. Amazon Prime:
“It’s been interesting that the media has portrayed ShopRunner solely as an anti-Amazon initiative by GSI Commerce...
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