Showing all posts tagged with analytics.

Marketing Veteran Regina Gray Joins True Action, Leads Analytics & Optimization Practice

By Laureen Ellison on Friday, February 8, 2013

Regina Gray True Action, GSI’s full service digital and performance marketing agency, is excited to welcome marketing industry veteran Regina Gray, who joins the agency as its new SVP of Analytics and Optimization. Regina brings 13 years of cross channel marketing services experience to True Action’s analytics department, where she’ll help advertisers and brand marketers leverage Big Data to glean customer insights that enable them to maximize value and relentlessly optimize marketing based on the experience of the connected consumer.

Regina has been involved in the creation, development and implementation of new products and services for both digital and offline marketing programs for multiple leading brands, including American Express, William Sonoma, Wells Fargo, 1-800-Flowers, Hilton Hotels, Brookstone, Estee Lauder, Nestle and Lord & Taylor.

Read more...

View and post comments

Tags: True Action, Agency, analytics, Big data, cross channel marketing, Optimization

Expanding into attribution management

By Jose Mallabo on Monday, January 10, 2011

ClearSaleing Logo To further expand its fast growing portfolio, GSI Global Marketing Services has acquired ClearSaleing, a leading advertising analytics and attribution management company. The deal allows GMS to expand into new markets with an analytics offering that the early adopters are already using to plan campaigns from dollars to creative.