Showing all posts tagged with brand strategy.

Should Brands Use Pinterest?

By Christine Martino on Friday, July 6, 2012

I recently signed up to the social networking and virtual inspiration pinboard website, Pinterest, and it hasn’t taken me long to become addicted. I follow one image or idea to another and then another, and before I know it, it’s 2 a.m. and I still can’t stop. I have so many ideas, I can’t sleep! I love the visual format and the organization. I can create and share my own virtual pinboards (My Style, Organization Ideas, Products I Love) with images I pin, browse other pinboards, and repin images to my pinboards. It makes it so incredibly easy to record and expand my ideas, dreams, and interests.

As a busy working mom, I am a huge online shopper and since I also work at GSI, an ecommerce company, I wanted to understand if brands should use Pinterest. I sat down with Erik Harbison, VP of Social Media for True Action, GSI’s digital marketing agency, to learn more.

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Tags: brand strategy, ecommerce, Pinterest, social commerce, Social Media