Showing all posts tagged with ClearSaleing.

The Forrester Tweet Jam with GMS

By Jose Mallabo on Monday, May 9, 2011

In case you missed last Friday's Tweet jam with Sucharita Mulpuru at Forrester and our Global Marketing Services companies, below is the Twitter stream from the 30-minute session.

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Tags: ClearSaleing, e-Dialog, Fetchback, Forrester, GSI Global Marketing Services, MBS Insight, Pepperjam, TrueAction Network

Industry Talk with Fiona Dias: Holiday 2010

By Jose Mallabo on Tuesday, January 25, 2011

The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.

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Tags: ClearSaleing, ecommerce, email, Facebook, Fiona Dias, GSI Commerce, holiday 2010, holiday 2011, Jose Mallabo, marketing, mobile, ShopRunner, Social Media

Expanding into attribution management

By Jose Mallabo on Monday, January 10, 2011

ClearSaleing Logo To further expand its fast growing portfolio, GSI Global Marketing Services has acquired ClearSaleing, a leading advertising analytics and attribution management company. The deal allows GMS to expand into new markets with an analytics offering that the early adopters are already using to plan campaigns from dollars to creative.