Showing all posts tagged with data analytics.

Bringing the Like, Want and Own to the GSI Commerce platform

By Jose Mallabo on Monday, October 24, 2011

Earlier this month, eBay Inc. made some big news from Innovate when it announced plans to integrate Facebook’s Open Graph into its commerce platforms – including GSI Commerce.

The release stated:

eBay Inc. also plans to integrate Open Graph functionality into its GSI business unit’s Social Media Services framework. This will enable large merchants worldwide to offer their customers similar ways to connect with their friends through shopping, using GSI’s existing Open Graph-enabled content management system. GSI’s commerce platform supports more than 180 retailers in the U.S. and globally, including many leading national brands.

Like my colleague Richard Brewer-Hay, chief blogger for eBay Inc., I have watched eBay move its community-based marketplace into today’s social web over the last couple of years – and now, we’re doing the same at GSI. After Innovate last week, I was anxious to catch up with some of the core team behind GSI’s Social Media Services to learn more about what it all means.

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Tags: data analytics, eBay, F8, Facebook, GSI Commerce, Innovate 2011, John Donahoe, Jose Mallabo, Marty Armstrong, Nick Magilton, Open Graph, Victor Colon

[VIDEO] Making sense of the data with David Braunstein at MBS Insight. Relevance matters.

By Jose Mallabo on Monday, September 19, 2011

I've been here almost 9 months and I've been working my way around our businesses knowing full well I'd have to start digging into areas that are outside of my comfort zone and past experiences. Database analytics is one of them. I'm barely qualified to type those words let alone wax on about what it means for retailers and ecommerce companies.

After a good amount of research it was time to make the drive up to MBS Insight on Long Island to be enlightened. After a day in their offices and a good talk with senior vice president of strategy services David Braunstein I can say I now know enough to be dangerous. Mostly, as I watched this video a few days later, I realize how my appreciation for analytics has grown. I may not know how to build a database for marketing analytics, but I know where to go when I need more insight to a campaign whether its email marketing, customer service, social media, point of sale or even creative.

I once read a quote about how everything is a good idea until the data says otherwise. That's true. But as David said in my chat "relevance matters."

Part 1 of my talk with David.