Showing all posts tagged with digital marketing.

GSI in the New York state of mind

By Nicole Connell on Monday, June 18, 2012

Employees, clients and media came to celebrate the opening of GSI’s new location in NYC. John Donahoe, president and CEO of eBay, was in attendance and expressed his excitement to the crowd. “We see the consumer is changing the way they engage with brands. They want a seamless shopping experience -- whether it be online or in the store. Retailers and brands need effective demand generation to succeed in this multichannel commerce environment and GSI provides unmatched marketing services to drive consumers to their stores.”

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Tags: demand generation, digital marketing, eBay, GSI Commerce, GSI Global Marketing Services, marketing, Nicole Connell

Social Commerce Growth Will Be Powered By Commerce. Are You Ready?

By Erik Harbison on Tuesday, April 26, 2011

Erik Harbison, vice president of marketing, TrueAction Network In recent weeks it has been hard to not see an article, blog post or Tweet about social commerce. Specifically around topics like anticipated growth, best practices, why it’s here to stay and why it’s a passing fad. Part of the reason for its extreme coverage is because its definition has grown to include so many types, iterations (mobile, tablet commerce, Facebook) and versions (transactional and experiential). What’s missing in all the coverage is the concept that success in social commerce will be defined by a brand’s ability to remember and execute against the commerce fundamentals.

Where does social commerce go from here? And what commerce fundamentals should you leverage?

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Tags: commerce, customer, digital marketing, ecommerce, GSI Commerce, mobile, multichannel, social commerce, True Action

GSI Commerce Today

By Jose Mallabo on Tuesday, April 12, 2011

In February GSI Commerce was penned as the “Biggest Ecommerce Empire You’ve Never Heard Of” in this Business Insider story.

Maybe that’s still the case. Maybe it’s not. But here is what GSI Commerce looks like today as an organization that has evolved and grown to include three business divisions and several brands since 1999. Mouse over the graphic below to learn more about GSI Commerce:

GSI Commerce Today