The busiest weeks of the year for the email channel drove engagement for retail
By Andrea Orvis, e-Dialog on Tuesday, December 18, 2012
Cyber Monday was once again a record-breaking day for U.S. online sales, with transactions totaling $1.46 billion according to comScore (+17% over 2011)1. We saw consistently high retail email volume – equal to Thanksgiving week. Email frequency tapered off with only 11% of clients sending five or more messages compared to 32% in Thanksgiving week. With so much email earlier than ever before, customers responded. Chase Paymentech2 data indicated a spike in transactions Sunday night as many brands started their Cyber Monday sales early. The email channel worked extremely hard given the increased volume during the two big shopping weeks. Cyber week click and open rates were up by more than 10% from Thanksgiving week and revenue per net delivered stayed strong.
We saw a number of clients see success sending pre-sale and preview campaigns starting Sunday instead of Cyber Monday. These campaigns had less competition in the inbox and drove the highest revenue per net delivered of the week.
Talking With Simone Barratt
By Jose Mallabo on Friday, June 3, 2011
Last week, the company announced the appointment of Simone Barratt to president of GSI Global Marketing Services International. Simone was visiting the U.S. last week and was kind enough to entertain my questions. Having worked internationally, I was really curious about her take on digital marketing across all the regions and countries she oversees.
What is the biggest challenge to operating in a digital marketing service internationally?
Being based in the U.K. is both a personal challenge and an asset; having built the e-Dialog business in the U.K. and throughout Europe means that I know the market very well. This will be very helpful as we begin our efforts with GMS. Being located in the U.K. also means managing the distance between multiple time zones. But it’s not so much the time zones as it is the many cultures and languages of the markets within those time zones. That is the challenge. To do this at a world-class level, you have to intimately understand all of the consumer norms and behaviours of these markets. It’s not enough to translate into the 20 languages Skype operates in through Europe, we need to understand how their consumers behave around the communications we put in front of them.
The Forrester Tweet Jam with GMS
By Jose Mallabo on Monday, May 9, 2011
In case you missed last Friday's Tweet jam with Sucharita Mulpuru at Forrester and our Global Marketing Services companies, below is the Twitter stream from the 30-minute session.
[LIVE TWEET EVENT] A Talk with Forrester: How online buyers behave
By Jose Mallabo on Tuesday, May 3, 2011
Join us on Twitter for a live chat with Forrester analyst Sucharita Mulpuru on Friday, May 6, 2011 at 2:00 p.m. Eastern time. You can follow #GSIchat to join the live chat. The event will be moderated by John Sheldon, senior vice president @TrueAction and include other GSI Global Marketing Services companies @FetchBack, @ClearSaleing, @eDialog and Pepperjam.
Over the past couple of weeks we’ve been holding executive briefings with Forrester Research for clients and interactive marketers in Chicago, New York and Los Angeles to discuss the findings and implications of the joint study GSI Commerce recently completed with Forrester: The Purchase Path of the Online Buyer. You can download the report here.
The findings about what worked for marketers over the most recent peak season were interesting and to some degree counter intuitive. We wanted to take that dialogue and open it up to our followers on Twitter. We hope you’re able to join in the discussion.
Live from eTail West, Day Two
By Tony Terranova on Friday, February 25, 2011
A highlight at this year's eTail West conference was a presentation by Stephanie Brocoum from Rue La La and Laura Saati from e-Dialog. Together they presented the "7 Habits of Highly Effective E-Mail Marketers" to a standing room only audience.
With drama and flair, Laura and Stephanie delivered a set of take-aways for any online retailer:
- Stop yelling at your customers and start listening
- To listen, you must continually engage with your customers across all touch points
- Engaging means always asking yourself as a Marketer, are you empowering, educating and helping your customers, are you providing timely, exceptional and unique information and are you being completely transparent to your customers
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