By Christine Martino on Friday, July 6, 2012
I recently signed up to the social networking and virtual inspiration pinboard website, Pinterest, and it hasn’t taken me long to become addicted. I follow one image or idea to another and then another, and before I know it, it’s 2 a.m. and I still can’t stop. I have so many ideas, I can’t sleep! I love the visual format and the organization. I can create and share my own virtual pinboards (My Style, Organization Ideas, Products I Love) with images I pin, browse other pinboards, and repin images to my pinboards. It makes it so incredibly easy to record and expand my ideas, dreams, and interests.
As a busy working mom, I am a huge online shopper and since I also work at GSI, an ecommerce company, I wanted to understand if brands should use Pinterest. I sat down with Erik Harbison, VP of Social Media for True Action, GSI’s digital marketing agency, to learn more.
By Erik Harbison on Tuesday, April 26, 2011
In recent weeks it has been hard to not see an article, blog post or Tweet about social commerce. Specifically around topics like anticipated growth, best practices, why it’s here to stay and why it’s a passing fad. Part of the reason for its extreme coverage is because its definition has grown to include so many types, iterations (mobile, tablet commerce, Facebook) and versions (transactional and experiential). What’s missing in all the coverage is the concept that success in social commerce will be defined by a brand’s ability to remember and execute against the commerce fundamentals.
Where does social commerce go from here? And what commerce fundamentals should you leverage?
By Jose Mallabo on Tuesday, April 12, 2011
In February GSI Commerce was penned as the “Biggest Ecommerce Empire You’ve Never Heard Of” in this Business Insider story.
Maybe that’s still the case. Maybe it’s not. But here is what GSI Commerce looks like today as an organization that has evolved and grown to include three business divisions and several brands since 1999. Mouse over the graphic below to learn more about GSI Commerce:
By Jose Mallabo on Monday, April 4, 2011
Craig is vice president of fulfillment at GSI Commerce. I go into Craig’s office and introduce myself and immediately think:
Gosh, he’s really upbeat, affable and charismatic -- not exactly the image I associated with fulfillment and shipping. And, who the heck is this guy? On the wall is a picture of Craig shaking hands with vice president Al Gore. They look like they actually know each other. This photo is only outdone by the one above it – Craig with President Bill Clinton. Is he ex-Secret Service?
I had a list of probing questions ready and immediately nixed the first one: If fulfillment is so important, why is it the most forgotten and least sexy part of ecommerce? Check out the rest of my chat with Craig on the role of fulfillment in ecommerce.
By Jose Mallabo on Tuesday, January 25, 2011
The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.
By Jose Mallabo on Thursday, January 13, 2011
Not too long ago you could do an industry round up on ecommerce by looking through a straw. There were two major ecommerce players – Amazon and eBay – and brick and mortar retailers launching Web sites to compete with them and their own stores. Then came search marketing and online payments.
Looking back at what ecommerce became in 2010 requires a much bigger straw. Local shopping, social media, couponing, mobile commerce and private sales became more than words buzzing around ecommerce last year. They became a bigger part of the consumer experience and are quickly becoming core to the segment.
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