Showing all posts tagged with email.

Are daily deals really dying?

By Jose Mallabo on Monday, October 17, 2011

Tag Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.

Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.

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Tags: daily deals, email, Forrester, Groupon, GSI Commerce, holiday 2010, holiday 2011, Jose Mallabo, Livingsocial, One King’s Lane, Sucharita Mulpuru

[VIDEO] Making sense of the data with David Braunstein at MBS Insight. Relevance matters.

By Jose Mallabo on Monday, September 19, 2011

I've been here almost 9 months and I've been working my way around our businesses knowing full well I'd have to start digging into areas that are outside of my comfort zone and past experiences. Database analytics is one of them. I'm barely qualified to type those words let alone wax on about what it means for retailers and ecommerce companies.

After a good amount of research it was time to make the drive up to MBS Insight on Long Island to be enlightened. After a day in their offices and a good talk with senior vice president of strategy services David Braunstein I can say I now know enough to be dangerous. Mostly, as I watched this video a few days later, I realize how my appreciation for analytics has grown. I may not know how to build a database for marketing analytics, but I know where to go when I need more insight to a campaign whether its email marketing, customer service, social media, point of sale or even creative.

I once read a quote about how everything is a good idea until the data says otherwise. That's true. But as David said in my chat "relevance matters."

Part 1 of my talk with David.

Watch more on David's points about email, social shopping, relevance and the proliferation of data in Part 2.

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Tags: clients, data analytics, David Braunstein, email, Groupon, GSI Commerce, MBS Insight, relevance, social shopping

Live from eTail West, Day Two

By Tony Terranova on Friday, February 25, 2011

A highlight at this year's eTail West conference was a presentation by Stephanie Brocoum from Rue La La and Laura Saati from e-Dialog. Together they presented the "7 Habits of Highly Effective E-Mail Marketers" to a standing room only audience.

With drama and flair, Laura and Stephanie delivered a set of take-aways for any online retailer:

Stop yelling at your customers and start listening
To listen, you must continually engage with your customers across all touch points
Engaging means always asking yourself as a Marketer, are you empowering, educating and helping your customers, are you providing timely, exceptional and unique information and are you being completely transparent to your customers

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Tags: e-Dialog, email, eTail West, Liz Lynch

Industry Talk with Fiona Dias: Holiday 2010

By Jose Mallabo on Tuesday, January 25, 2011

The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.