We’re Extending our Footprint in Europe
By Tobias Hartmann on Tuesday, September 25, 2012
If you were to ask me if there is one thing Europe truly excels at in retail, I would have to say: Fashion. From Paris to Milan to London, European fashion has always had a unique look and flavor, and has set distinctive trends in the fashion world many times over.
That's why I'm excited to let you know about how we are helping this key vertical industry in Europe meet the ever-changing demands of the digital retail environment, with our newest customer IC Companys.
Talking With Simone Barratt
By Jose Mallabo on Friday, June 3, 2011
Last week, the company announced the appointment of Simone Barratt to president of GSI Global Marketing Services International. Simone was visiting the U.S. last week and was kind enough to entertain my questions. Having worked internationally, I was really curious about her take on digital marketing across all the regions and countries she oversees.
What is the biggest challenge to operating in a digital marketing service internationally?
Being based in the U.K. is both a personal challenge and an asset; having built the e-Dialog business in the U.K. and throughout Europe means that I know the market very well. This will be very helpful as we begin our efforts with GMS. Being located in the U.K. also means managing the distance between multiple time zones. But it’s not so much the time zones as it is the many cultures and languages of the markets within those time zones. That is the challenge. To do this at a world-class level, you have to intimately understand all of the consumer norms and behaviours of these markets. It’s not enough to translate into the 20 languages Skype operates in through Europe, we need to understand how their consumers behave around the communications we put in front of them.
Find us Elsewhere
GSI Companies Blog Feed
Google rolls out quick action buttons for Gmail
The e-Dialog Marketing Blog
GSI Commerce Appoints Michael Kliger as Managing Director for Europe
GSI Commerce News
e-Dialog Insights — Consumer Loyalty Programs: Leveraging The Loyalty Lifecycle
The e-Dialog Marketing Blog
Industry News Feed
Shoppers start adding digital gift cards to Apple’s Passbook wallet
Internet Retailer
Microsoft and Sony Diverge on Gaming ‘Cloud’
Wall Street Journal Digits
Introducing the Shop.org Planning Guide for Father’s Day, Back to School and Back to College
Shop.org Blog
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