By Marc Fleishhacker on Tuesday, November 20, 2012
Our team at True Action continues to set the standard for the industry when it comes to providing and implementing the most innovative and ROI focused strategies to deliver measurable results for our clients.
Recently, we were honored to be named a “Strong Performer” in Forrester Research Inc.’s report, “The Forrester Wave™: Customer Engagement Agencies, Q4 2012,” which evaluated 13 vendors against 19 criteria.
By Jose Mallabo on Monday, October 17, 2011
Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.
Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.
By Jose Mallabo on Monday, May 9, 2011
In case you missed last Friday's Tweet jam with Sucharita Mulpuru at Forrester and our Global Marketing Services companies, below is the Twitter stream from the 30-minute session.
By Jose Mallabo on Tuesday, May 3, 2011
Join us on Twitter for a live chat with Forrester analyst Sucharita Mulpuru on Friday, May 6, 2011 at 2:00 p.m. Eastern time. You can follow #GSIchat to join the live chat. The event will be moderated by John Sheldon, senior vice president @TrueAction and include other GSI Global Marketing Services companies @FetchBack, @ClearSaleing, @eDialog and Pepperjam.
Over the past couple of weeks we’ve been holding executive briefings with Forrester Research for clients and interactive marketers in Chicago, New York and Los Angeles to discuss the findings and implications of the joint study GSI Commerce recently completed with Forrester: The Purchase Path of the Online Buyer. You can download the report here.
The findings about what worked for marketers over the most recent peak season were interesting and to some degree counter intuitive. We wanted to take that dialogue and open it up to our followers on Twitter. We hope you’re able to join in the discussion.
Google rolls out quick action buttons for Gmail
The e-Dialog Marketing Blog
GSI Commerce Appoints Michael Kliger as Managing Director for Europe
GSI Commerce News
e-Dialog Insights — Consumer Loyalty Programs: Leveraging The Loyalty Lifecycle
The e-Dialog Marketing Blog
Tumblr Users Respond to Yahoo Purchase
Wall Street Journal Digits
Accenture Acquires Acuity
Big data helps Cars.com prove its worth to dealers
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