By Jose Mallabo on Monday, October 17, 2011
Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.
Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.
By Jose Mallabo on Monday, September 19, 2011
I've been here almost 9 months and I've been working my way around our businesses knowing full well I'd have to start digging into areas that are outside of my comfort zone and past experiences. Database analytics is one of them. I'm barely qualified to type those words let alone wax on about what it means for retailers and ecommerce companies.
After a good amount of research it was time to make the drive up to MBS Insight on Long Island to be enlightened. After a day in their offices and a good talk with senior vice president of strategy services David Braunstein I can say I now know enough to be dangerous. Mostly, as I watched this video a few days later, I realize how my appreciation for analytics has grown. I may not know how to build a database for marketing analytics, but I know where to go when I need more insight to a campaign whether its email marketing, customer service, social media, point of sale or even creative.
I once read a quote about how everything is a good idea until the data says otherwise. That's true. But as David said in my chat "relevance matters."
Part 1 of my talk with David.
Watch more on David's points about email, social shopping, relevance and the proliferation of data in Part 2.
By Fiona Dias on Monday, March 14, 2011
Last week, I was at the aptly named NRF Innovate 2011 conference in San Francisco. There has been an explosion of innovation in the digital space, especially in the social, mobile, and local arenas.
While it's exciting to see so much digital innovation and funding from the venture community, I'm disappointed with how many start-ups are leading with deep discounts as the core of their value proposition.
By Jose Mallabo on Thursday, January 13, 2011
Not too long ago you could do an industry round up on ecommerce by looking through a straw. There were two major ecommerce players – Amazon and eBay – and brick and mortar retailers launching Web sites to compete with them and their own stores. Then came search marketing and online payments.
Looking back at what ecommerce became in 2010 requires a much bigger straw. Local shopping, social media, couponing, mobile commerce and private sales became more than words buzzing around ecommerce last year. They became a bigger part of the consumer experience and are quickly becoming core to the segment.
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