GSI in the New York state of mind
By Nicole Connell on Monday, June 18, 2012
Employees, clients and media came to celebrate the opening of GSI’s new location in NYC. John Donahoe, president and CEO of eBay, was in attendance and expressed his excitement to the crowd. “We see the consumer is changing the way they engage with brands. They want a seamless shopping experience -- whether it be online or in the store. Retailers and brands need effective demand generation to succeed in this multichannel commerce environment and GSI provides unmatched marketing services to drive consumers to their stores.”
Jobs and Pride Continue to Grow in Martinsville, Virginia
By Nicole Connell on Friday, March 9, 2012
GSI recently announced the expansion of the Martinsville fulfillment facility in Henry County, Virginia. The partnership with Henry County began in 2007 when we acquired the facility.
Both Henry County and GSI are excited about this continued relationship and the bright future it holds as the expansion will bring more than 60 jobs to the community. During an event held at the Henry County Administration Building, Jim Cheng, Virginia Secretary of Commerce and Trade, expressed his appreciation for GSI’s ongoing support in Henry County and presented Mike Bomba, GSI vice president of fulfillment, with a check for $75,000 from the Governor’s Opportunity Fund to support the company’s recruitment and training activities. As a further sign of appreciation, Cheng also gave Bomba a state of Virginia flag to proudly fly outside the new facility.
Bringing the Like, Want and Own to the GSI Commerce platform
By Jose Mallabo on Monday, October 24, 2011
Earlier this month, eBay Inc. made some big news from Innovate when it announced plans to integrate Facebook’s Open Graph into its commerce platforms – including GSI Commerce.
The release stated:
eBay Inc. also plans to integrate Open Graph functionality into its GSI business unit’s Social Media Services framework. This will enable large merchants worldwide to offer their customers similar ways to connect with their friends through shopping, using GSI’s existing Open Graph-enabled content management system. GSI’s commerce platform supports more than 180 retailers in the U.S. and globally, including many leading national brands.
Like my colleague Richard Brewer-Hay, chief blogger for eBay Inc., I have watched eBay move its community-based marketplace into today’s social web over the last couple of years – and now, we’re doing the same at GSI. After Innovate last week, I was anxious to catch up with some of the core team behind GSI’s Social Media Services to learn more about what it all means.
Are daily deals really dying?
By Jose Mallabo on Monday, October 17, 2011
Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.
Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.
[VIDEO] Making sense of the data with David Braunstein at MBS Insight. Relevance matters.
By Jose Mallabo on Monday, September 19, 2011
I've been here almost 9 months and I've been working my way around our businesses knowing full well I'd have to start digging into areas that are outside of my comfort zone and past experiences. Database analytics is one of them. I'm barely qualified to type those words let alone wax on about what it means for retailers and ecommerce companies.
After a good amount of research it was time to make the drive up to MBS Insight on Long Island to be enlightened. After a day in their offices and a good talk with senior vice president of strategy services David Braunstein I can say I now know enough to be dangerous. Mostly, as I watched this video a few days later, I realize how my appreciation for analytics has grown. I may not know how to build a database for marketing analytics, but I know where to go when I need more insight to a campaign whether its email marketing, customer service, social media, point of sale or even creative.
I once read a quote about how everything is a good idea until the data says otherwise. That's true. But as David said in my chat "relevance matters."
Part 1 of my talk with David.
Watch more on David's points about email, social shopping, relevance and the proliferation of data in Part 2.
4 ½ Things I Learned/Un-Learned During My GSI Internship
By Meghan Lyons on Tuesday, August 2, 2011
What is GSI Commerce? Entering into a GSI summer internship within the corporate marketing team as a third year college student, I had 8 weeks to figure this one out. I didn’t go undercover, but my mission was clear—to be a sponge. Listen, watch, learn and ask questions. And, in my final week, I had the chance to reflect on all that I learned about ecommerce.
1.There’s a lot going on behind the scenes
During my first week at GSI, I was asked if I had ever purchased anything from Dick's Sporting Goods ecommerce site. Lo and behold my answer was yes. But how did this relate to GSI? The senior executive responded with an ear-to-ear smile. "You've already worked with us, and you didn't even know it."
eBay + GSI Commerce. Deal Closed!
By Jose Mallabo on Monday, June 20, 2011
On March 28, eBay Inc. announced that it had agreed to acquire GSI Commerce for $2.4 billion. Today the company announced the closing of that deal. As you may recall in the original announcement a couple of months ago, eBay CEO John Donahoe said:
“We intend to lead the next generation of commerce innovation. The acquisition of GSI, which offers the most comprehensive integrated suite of online commerce and interactive marketing services available, will significantly strengthen our ability to connect buyers and sellers worldwide. Combined with eBay Marketplaces and PayPal, we believe GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.”
[LIVE TWEET EVENT] A Talk with Forrester: How online buyers behave
By Jose Mallabo on Tuesday, May 3, 2011
Join us on Twitter for a live chat with Forrester analyst Sucharita Mulpuru on Friday, May 6, 2011 at 2:00 p.m. Eastern time. You can follow #GSIchat to join the live chat. The event will be moderated by John Sheldon, senior vice president @TrueAction and include other GSI Global Marketing Services companies @FetchBack, @ClearSaleing, @eDialog and Pepperjam.
Over the past couple of weeks we’ve been holding executive briefings with Forrester Research for clients and interactive marketers in Chicago, New York and Los Angeles to discuss the findings and implications of the joint study GSI Commerce recently completed with Forrester: The Purchase Path of the Online Buyer. You can download the report here.
The findings about what worked for marketers over the most recent peak season were interesting and to some degree counter intuitive. We wanted to take that dialogue and open it up to our followers on Twitter. We hope you’re able to join in the discussion.
Social Commerce Growth Will Be Powered By Commerce. Are You Ready?
By Erik Harbison on Tuesday, April 26, 2011
In recent weeks it has been hard to not see an article, blog post or Tweet about social commerce. Specifically around topics like anticipated growth, best practices, why it’s here to stay and why it’s a passing fad. Part of the reason for its extreme coverage is because its definition has grown to include so many types, iterations (mobile, tablet commerce, Facebook) and versions (transactional and experiential). What’s missing in all the coverage is the concept that success in social commerce will be defined by a brand’s ability to remember and execute against the commerce fundamentals.
Where does social commerce go from here? And what commerce fundamentals should you leverage?
GSI Commerce Today
By Jose Mallabo on Tuesday, April 12, 2011
In February GSI Commerce was penned as the “Biggest Ecommerce Empire You’ve Never Heard Of” in this Business Insider story.
Maybe that’s still the case. Maybe it’s not. But here is what GSI Commerce looks like today as an organization that has evolved and grown to include three business divisions and several brands since 1999. Mouse over the graphic below to learn more about GSI Commerce:
Find us Elsewhere
GSI Companies Blog Feed
Google rolls out quick action buttons for Gmail
The e-Dialog Marketing Blog
GSI Commerce Appoints Michael Kliger as Managing Director for Europe
GSI Commerce News
e-Dialog Insights — Consumer Loyalty Programs: Leveraging The Loyalty Lifecycle
The e-Dialog Marketing Blog
Industry News Feed
Florida says no to Amazon’s sales tax deal
Internet Retailer
Technology Is Changing the Way We Market—and Spend
DM News
Baby Foxes Check Into Facebook
Wall Street Journal Digits
Follow GSI companies on Twitter:
eBay companies on Twitter:
View and post comments