GSI in the New York state of mind
By Nicole Connell on Monday, June 18, 2012
Employees, clients and media came to celebrate the opening of GSI’s new location in NYC. John Donahoe, president and CEO of eBay, was in attendance and expressed his excitement to the crowd. “We see the consumer is changing the way they engage with brands. They want a seamless shopping experience -- whether it be online or in the store. Retailers and brands need effective demand generation to succeed in this multichannel commerce environment and GSI provides unmatched marketing services to drive consumers to their stores.”
Talking With Simone Barratt
By Jose Mallabo on Friday, June 3, 2011
Last week, the company announced the appointment of Simone Barratt to president of GSI Global Marketing Services International. Simone was visiting the U.S. last week and was kind enough to entertain my questions. Having worked internationally, I was really curious about her take on digital marketing across all the regions and countries she oversees.
What is the biggest challenge to operating in a digital marketing service internationally?
Being based in the U.K. is both a personal challenge and an asset; having built the e-Dialog business in the U.K. and throughout Europe means that I know the market very well. This will be very helpful as we begin our efforts with GMS. Being located in the U.K. also means managing the distance between multiple time zones. But it’s not so much the time zones as it is the many cultures and languages of the markets within those time zones. That is the challenge. To do this at a world-class level, you have to intimately understand all of the consumer norms and behaviours of these markets. It’s not enough to translate into the 20 languages Skype operates in through Europe, we need to understand how their consumers behave around the communications we put in front of them.
The Forrester Tweet Jam with GMS
By Jose Mallabo on Monday, May 9, 2011
In case you missed last Friday's Tweet jam with Sucharita Mulpuru at Forrester and our Global Marketing Services companies, below is the Twitter stream from the 30-minute session.
Expanding into attribution management
By Jose Mallabo on Monday, January 10, 2011
To further expand its fast growing portfolio, GSI Global Marketing Services has acquired ClearSaleing, a leading advertising analytics and attribution management company. The deal allows GMS to expand into new markets with an analytics offering that the early adopters are already using to plan campaigns from dollars to creative.
Find us Elsewhere
GSI Companies Blog Feed
Google rolls out quick action buttons for Gmail
The e-Dialog Marketing Blog
GSI Commerce Appoints Michael Kliger as Managing Director for Europe
GSI Commerce News
e-Dialog Insights — Consumer Loyalty Programs: Leveraging The Loyalty Lifecycle
The e-Dialog Marketing Blog
Industry News Feed
Gilt Groupe launches a redesigned Android app with Android-only sales
Internet Retailer
Highs and Lows of the Xbox One Unveiling
Wall Street Journal Digits
CMOs on the Move: May 21, 2013
DM News
Follow GSI companies on Twitter:
eBay companies on Twitter:
View and post comments