Showing all posts tagged with holiday 2011.

Are daily deals really dying?

By Jose Mallabo on Monday, October 17, 2011

Tag Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.

Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.

Read more...

View and post comments

Tags: daily deals, email, Forrester, Groupon, GSI Commerce, holiday 2010, holiday 2011, Jose Mallabo, Livingsocial, One King’s Lane, Sucharita Mulpuru

Industry Talk with Fiona Dias: Holiday 2010

By Jose Mallabo on Tuesday, January 25, 2011

The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.