Bringing the Like, Want and Own to the GSI Commerce platform
By Jose Mallabo on Monday, October 24, 2011
Earlier this month, eBay Inc. made some big news from Innovate when it announced plans to integrate Facebook’s Open Graph into its commerce platforms – including GSI Commerce.
The release stated:
eBay Inc. also plans to integrate Open Graph functionality into its GSI business unit’s Social Media Services framework. This will enable large merchants worldwide to offer their customers similar ways to connect with their friends through shopping, using GSI’s existing Open Graph-enabled content management system. GSI’s commerce platform supports more than 180 retailers in the U.S. and globally, including many leading national brands.
Like my colleague Richard Brewer-Hay, chief blogger for eBay Inc., I have watched eBay move its community-based marketplace into today’s social web over the last couple of years – and now, we’re doing the same at GSI. After Innovate last week, I was anxious to catch up with some of the core team behind GSI’s Social Media Services to learn more about what it all means.
Are daily deals really dying?
By Jose Mallabo on Monday, October 17, 2011
Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.
Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.
[VIDEO] Don’t think fulfillment is competitive? Talk to Craig Hayes
By Jose Mallabo on Monday, April 4, 2011
Craig is vice president of fulfillment at GSI Commerce. I go into Craig’s office and introduce myself and immediately think:
Gosh, he’s really upbeat, affable and charismatic -- not exactly the image I associated with fulfillment and shipping. And, who the heck is this guy? On the wall is a picture of Craig shaking hands with vice president Al Gore. They look like they actually know each other. This photo is only outdone by the one above it – Craig with President Bill Clinton. Is he ex-Secret Service?
I had a list of probing questions ready and immediately nixed the first one: If fulfillment is so important, why is it the most forgotten and least sexy part of ecommerce? Check out the rest of my chat with Craig on the role of fulfillment in ecommerce.
After the Super Bowl: Pass the mouse!
By Jose Mallabo on Tuesday, February 8, 2011
You know the scene. It’s the same every year – only the teams change, sometimes. The final gun of the Super Bowl sounds, players on the winning team pour on to the field high-fiving and hurriedly pulling on “Super Bowl Champion” shirts and hats. It turns out the scene isn’t too different in living rooms around the country. Big difference is that the fans at home don’t reach to team assistants for gear, they reach for their mouse and go online.
Following the end of Super Bowl XLV, shopping activity on NFL Shop peaked at 10:42 p.m. Eastern with fans placing 460 orders during the peak minute for licensed NFL apparel. The most purchased item on Sunday night: Green Bay Packers Super Bowl XLV Champions Trophy Collection Hat.
That was just from Sunday night.
Industry Talk with Fiona Dias: Holiday 2010
By Jose Mallabo on Tuesday, January 25, 2011
The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.
My 5-minute rewind on ecommerce 2010
By Jose Mallabo on Thursday, January 13, 2011
Not too long ago you could do an industry round up on ecommerce by looking through a straw. There were two major ecommerce players – Amazon and eBay – and brick and mortar retailers launching Web sites to compete with them and their own stores. Then came search marketing and online payments.
Looking back at what ecommerce became in 2010 requires a much bigger straw. Local shopping, social media, couponing, mobile commerce and private sales became more than words buzzing around ecommerce last year. They became a bigger part of the consumer experience and are quickly becoming core to the segment.
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