Showing all posts tagged with marketing.

GSI in the New York state of mind

By Nicole Connell on Monday, June 18, 2012

Employees, clients and media came to celebrate the opening of GSI’s new location in NYC. John Donahoe, president and CEO of eBay, was in attendance and expressed his excitement to the crowd. “We see the consumer is changing the way they engage with brands. They want a seamless shopping experience -- whether it be online or in the store. Retailers and brands need effective demand generation to succeed in this multichannel commerce environment and GSI provides unmatched marketing services to drive consumers to their stores.”

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Tags: demand generation, digital marketing, eBay, GSI Commerce, GSI Global Marketing Services, marketing, Nicole Connell

Live from eTail West, Day One

By GDJ Dorai on Thursday, February 24, 2011

The eTail West conference is once again in Palm Springs this year, with the theme, “The Future is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.” It’s a timely theme -- with the pace of change in ecommerce, the challenge is definitely in executing today while planning for tomorrow. GSI comes to eTail for the obvious marketing benefits. We meet with current clients and prospects, but each of us also attends to learn the various approaches that retailers are taking to succeed in multichannel commerce.

eTail West

Day one kicked off with an interesting panel discussion on “Moving Beyond Internal Challenges to Create Effective Multichannel Experiences.” The panelists were Ron Boire, President and CEO of Brookstone, Shery Clark, President and CEO of Boston Proper and Mark Pierce, CEO of MarketLive.

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Tags: eTail West, GDJ Dorai, marketing, multichannel, Social Media

Industry Talk with Fiona Dias: Holiday 2010

By Jose Mallabo on Tuesday, January 25, 2011

The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.

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Tags: ClearSaleing, ecommerce, email, Facebook, Fiona Dias, GSI Commerce, holiday 2010, holiday 2011, Jose Mallabo, marketing, mobile, ShopRunner, Social Media

Expanding into attribution management

By Jose Mallabo on Monday, January 10, 2011

ClearSaleing Logo To further expand its fast growing portfolio, GSI Global Marketing Services has acquired ClearSaleing, a leading advertising analytics and attribution management company. The deal allows GMS to expand into new markets with an analytics offering that the early adopters are already using to plan campaigns from dollars to creative.