By Duane Peck on Thursday, June 16, 2011
Convergence. It’s a theme that’s been on the tip of everyone’s tongue at the Internet Retailer Conference & Exhibition 2011 in San Diego. It’s in keynote speeches and PowerPoint decks; on marketing brochures and booth graphics. Whether it’s the blurring of lines between offline and online commerce via mobile, social and local forces, the impending union of the Web and television, or even the collision of print and digital news media (the themes of the show’s first three keynotes, respectively), convergence is everywhere at IRCE 2011.
By Erik Harbison on Tuesday, April 26, 2011
In recent weeks it has been hard to not see an article, blog post or Tweet about social commerce. Specifically around topics like anticipated growth, best practices, why it’s here to stay and why it’s a passing fad. Part of the reason for its extreme coverage is because its definition has grown to include so many types, iterations (mobile, tablet commerce, Facebook) and versions (transactional and experiential). What’s missing in all the coverage is the concept that success in social commerce will be defined by a brand’s ability to remember and execute against the commerce fundamentals.
Where does social commerce go from here? And what commerce fundamentals should you leverage?
By Duane Peck on Tuesday, February 1, 2011
Launched in October of last year, ShopRunner is a $79 annual subscription program that provides its members with free two-day shipping and free returns on an ever-growing assortment of products from a network of over 60 best-in-class brands and retailers.
The coverage around ShopRunner thus far has centered on the program’s parallels to Amazon Prime, and how GSI is using it to provide multi-channel retailers a platform to compete with the world’s largest online retailer. But what are the challenges for GSI as a company in operating a consumer-facing endeavor like Shoprunner?
To dive deeper on these and other topics, I caught up with Mike Golden, President of ShopRunner. Here’s what he had to say:
On ShopRunner vs. Amazon Prime:
“It’s been interesting that the media has portrayed ShopRunner solely as an anti-Amazon initiative by GSI Commerce...
By Jose Mallabo on Tuesday, January 25, 2011
The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.
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