By Jose Mallabo on Thursday, January 13, 2011
Not too long ago you could do an industry round up on ecommerce by looking through a straw. There were two major ecommerce players – Amazon and eBay – and brick and mortar retailers launching Web sites to compete with them and their own stores. Then came search marketing and online payments.
Looking back at what ecommerce became in 2010 requires a much bigger straw. Local shopping, social media, couponing, mobile commerce and private sales became more than words buzzing around ecommerce last year. They became a bigger part of the consumer experience and are quickly becoming core to the segment.
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