Showing all posts tagged with Social.

GSI’s Second Annual Marketing Innovation Summit Explores the Future of Commerce Marketing

By Laureen Ellison on Friday, May 10, 2013

Last month, GSI Marketing Services invited our clients, partners and Fortune 500 marketing executives from the world's top brands to our second annual Marketing Innovation Summit in New York City.

Marketing Innovation Summit

The main topic of discussion was today’s empowered, connected consumer and how retailers need to leverage Commerce Marketing to drive engagement, generate interactions and convert transactions anywhere, anytime through any channel.

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Tags: Anywhere Commerce, Commerce Marketing, Connected Consumer, cross channel marketing, Marketing Innovation, Social, Trends

It’s Just Commerce Now: Internet Retailer Conference 2011

By Duane Peck on Thursday, June 16, 2011

Convergence. It’s a theme that’s been on the tip of everyone’s tongue at the Internet Retailer Conference & Exhibition 2011 in San Diego. It’s in keynote speeches and PowerPoint decks; on marketing brochures and booth graphics. Whether it’s the blurring of lines between offline and online commerce via mobile, social and local forces, the impending union of the Web and television, or even the collision of print and digital news media (the themes of the show’s first three keynotes, respectively), convergence is everywhere at IRCE 2011.

Convention Center Exterior