Should Brands Use Pinterest?
By Christine Martino on Friday, July 6, 2012
I recently signed up to the social networking and virtual inspiration pinboard website, Pinterest, and it hasn’t taken me long to become addicted. I follow one image or idea to another and then another, and before I know it, it’s 2 a.m. and I still can’t stop. I have so many ideas, I can’t sleep! I love the visual format and the organization. I can create and share my own virtual pinboards (My Style, Organization Ideas, Products I Love) with images I pin, browse other pinboards, and repin images to my pinboards. It makes it so incredibly easy to record and expand my ideas, dreams, and interests.
As a busy working mom, I am a huge online shopper and since I also work at GSI, an ecommerce company, I wanted to understand if brands should use Pinterest. I sat down with Erik Harbison, VP of Social Media for True Action, GSI’s digital marketing agency, to learn more.
On the Social Enterprise
By Duane Peck on Wednesday, September 28, 2011
On September 22 Mark Zuckerberg closed his presentation at Facebook’s annual F8 conference with a reference to Moore’s Law, the trend of exponential technology growth first observed in 1965 by Intel co-founder Gordon Moore. Zuckerberg used the reference to make a point about the bevy of new Open Graph features the world’s largest social media platform had just announced. He said Facebook was “taking the next step” with additions that would enable more flexible interactions on the web, and invited those watching or in attendance to take future steps with them. Translated: change is constant, and we will continue to accelerate it.
Whoooooooooooooooosh. Did you hear that? It was the sound of a bullet train known as social media racing towards the horizon. And if you’re not already onboard, now is the time to get your ticket-- or at least try and grab the caboose as it whizzes by.
Live from eTail West, Day One
By GDJ Dorai on Thursday, February 24, 2011
The eTail West conference is once again in Palm Springs this year, with the theme, “The Future is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.” It’s a timely theme -- with the pace of change in ecommerce, the challenge is definitely in executing today while planning for tomorrow. GSI comes to eTail for the obvious marketing benefits. We meet with current clients and prospects, but each of us also attends to learn the various approaches that retailers are taking to succeed in multichannel commerce.
Day one kicked off with an interesting panel discussion on “Moving Beyond Internal Challenges to Create Effective Multichannel Experiences.” The panelists were Ron Boire, President and CEO of Brookstone, Shery Clark, President and CEO of Boston Proper and Mark Pierce, CEO of MarketLive.
Industry Talk with Fiona Dias: Holiday 2010
By Jose Mallabo on Tuesday, January 25, 2011
The 2010 holiday season was supposed to be the best one for online retailers in the past few years. Holiday growth estimates range between 13% (comScore for overall online industry) to 23% (Chase Paymentech for top 50 websites) – with a lot of changing consumer behavior behind it all. Last week, I spent a few minutes with Fiona Dias, executive vice president of strategy and marketing of GSI Commerce, to see what happened in the industry last quarter and what marketers can take from it as we roll further into 2011.
My 5-minute rewind on ecommerce 2010
By Jose Mallabo on Thursday, January 13, 2011
Not too long ago you could do an industry round up on ecommerce by looking through a straw. There were two major ecommerce players – Amazon and eBay – and brick and mortar retailers launching Web sites to compete with them and their own stores. Then came search marketing and online payments.
Looking back at what ecommerce became in 2010 requires a much bigger straw. Local shopping, social media, couponing, mobile commerce and private sales became more than words buzzing around ecommerce last year. They became a bigger part of the consumer experience and are quickly becoming core to the segment.
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