After the Super Bowl: Pass the mouse!
By Jose Mallabo on Tuesday, February 8, 2011
You know the scene. It’s the same every year – only the teams change, sometimes. The final gun of the Super Bowl sounds, players on the winning team pour on to the field high-fiving and hurriedly pulling on “Super Bowl Champion” shirts and hats. It turns out the scene isn’t too different in living rooms around the country. Big difference is that the fans at home don’t reach to team assistants for gear, they reach for their mouse and go online.
Following the end of Super Bowl XLV, shopping activity on NFL Shop peaked at 10:42 p.m. Eastern with fans placing 460 orders during the peak minute for licensed NFL apparel. The most purchased item on Sunday night: Green Bay Packers Super Bowl XLV Champions Trophy Collection Hat.
That was just from Sunday night.
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