Showing all posts tagged with Sucharita Mulpuru.

Are daily deals really dying?

By Jose Mallabo on Monday, October 17, 2011

Tag Looking back at the near-record holiday shopping results from 2010, you could argue that this rise was driven by consumers feeling better about the economy. That’s probably true, but some of it was driven by the new innovations and technology that have made buying stuff easier.

Over the past 3-5 years, retailers have been doing better job of serving the consumer whether in store or online. Flash sales sites like Rue La La, Gilt Groupe and One Kings Lane were popular ways to buy premium brand goods at less-than-premium prices. Improvements in online stores, search engines, payments and data analytics have given marketers better mousetraps and tools to improve conversion. And, last year mobile became a significant player in holiday 2010.

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Tags: daily deals, email, Forrester, Groupon, GSI Commerce, holiday 2010, holiday 2011, Jose Mallabo, Livingsocial, One King’s Lane, Sucharita Mulpuru

[LIVE TWEET EVENT] A Talk with Forrester: How online buyers behave

By Jose Mallabo on Tuesday, May 3, 2011

Join us on Twitter for a live chat with Forrester analyst Sucharita Mulpuru on Friday, May 6, 2011 at 2:00 p.m. Eastern time. You can follow #GSIchat to join the live chat. The event will be moderated by John Sheldon, senior vice president @TrueAction and include other GSI Global Marketing Services companies @FetchBack, @ClearSaleing, @eDialog and Pepperjam.

Over the past couple of weeks we’ve been holding executive briefings with Forrester Research for clients and interactive marketers in Chicago, New York and Los Angeles to discuss the findings and implications of the joint study GSI Commerce recently completed with Forrester: The Purchase Path of the Online Buyer. You can download the report here.

The findings about what worked for marketers over the most recent peak season were interesting and to some degree counter intuitive. We wanted to take that dialogue and open it up to our followers on Twitter. We hope you’re able to join in the discussion.

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Tags: e-Dialog, Fetchback, Forrester, GSI Commerce, John Sheldon, study, Sucharita Mulpuru, TrueAction Network, Twitter