Showing all posts tagged with TrueAction Network.

The Forrester Tweet Jam with GMS

By Jose Mallabo on Monday, May 9, 2011

In case you missed last Friday's Tweet jam with Sucharita Mulpuru at Forrester and our Global Marketing Services companies, below is the Twitter stream from the 30-minute session.

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Tags: ClearSaleing, e-Dialog, Fetchback, Forrester, GSI Global Marketing Services, MBS Insight, Pepperjam, TrueAction Network

[LIVE TWEET EVENT] A Talk with Forrester: How online buyers behave

By Jose Mallabo on Tuesday, May 3, 2011

Join us on Twitter for a live chat with Forrester analyst Sucharita Mulpuru on Friday, May 6, 2011 at 2:00 p.m. Eastern time. You can follow #GSIchat to join the live chat. The event will be moderated by John Sheldon, senior vice president @TrueAction and include other GSI Global Marketing Services companies @FetchBack, @ClearSaleing, @eDialog and Pepperjam.

Over the past couple of weeks we’ve been holding executive briefings with Forrester Research for clients and interactive marketers in Chicago, New York and Los Angeles to discuss the findings and implications of the joint study GSI Commerce recently completed with Forrester: The Purchase Path of the Online Buyer. You can download the report here.

The findings about what worked for marketers over the most recent peak season were interesting and to some degree counter intuitive. We wanted to take that dialogue and open it up to our followers on Twitter. We hope you’re able to join in the discussion.

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Tags: e-Dialog, Fetchback, Forrester, GSI Commerce, John Sheldon, study, Sucharita Mulpuru, TrueAction Network, Twitter

Social Commerce Growth Will Be Powered By Commerce. Are You Ready?

By Erik Harbison on Tuesday, April 26, 2011

Erik Harbison, vice president of marketing, TrueAction Network In recent weeks it has been hard to not see an article, blog post or Tweet about social commerce. Specifically around topics like anticipated growth, best practices, why it’s here to stay and why it’s a passing fad. Part of the reason for its extreme coverage is because its definition has grown to include so many types, iterations (mobile, tablet commerce, Facebook) and versions (transactional and experiential). What’s missing in all the coverage is the concept that success in social commerce will be defined by a brand’s ability to remember and execute against the commerce fundamentals.