2010 Holiday Planning Guide

While 2010 has been a year filled with mixed signals regarding stability of the economy, and the outlook to date is “unusually uncertain”, this shouldn’t change the way retailers plan for this upcoming holiday season – in fact, it might make planning even more critical this year. As Winston Churchill said, “let our advance worrying become advance thinking and planning.”

Our second annual Holiday Planning Guide is intended to help retailers think and plan for the holiday season and emerge prosperously on the other side. It contains context for the upcoming season, a best practices checklist that spans over several areas including Marketing and Merchandising, and a workbook to help retailers move from concepts to planning easily.

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