KING OF PRUSSIA, Pa. and CAMBRIDGE, Mass. - Oct. 24, 2007 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce solutions, today announced a strategic partnership with Allurent, an innovative software company powering superior online shopping experiences. Under the terms of the agreement, GSI will integrate Allurent’s Rich Internet Commerce suite of products into its e-commerce platform and will leverage Allurent’s Rich Internet Application (RIA) framework to offer e-commerce features that are designed to improve customer satisfaction, competitive differentiation and sales. Allurent’s modular suite of products will enable GSI’s partners to entice consumers with features that range from rich merchandising presentations to simpler purchasing and check-out options.