KING OF PRUSSIA, Pa., Oct. 13, 2008 –The Rockport Company, LLC, a pioneer and global leader in the lifestyle footwear category, has redesigned Rockport.com through its partnership with GSI Commerce Inc. (Nasdaq: GSIC). gsi interactive^sm, the marketing services division of GSI, was selected to spearhead the redesign because of its deep expertise in digital marketing, design, and photography. Providing Rockport users with a positive and enhanced online shopping experience, the newly designed Web store includes some of the latest features and functionality to help customers find the perfect shoe to fit their needs while improving the overall user experience.