GSI held its first ever Marketing Innovation Summit on January 12, 2012, diving into the new world of commerce and discussing what it means for brand and retail marketers. This one-day event was packed with useful content and case studies. We even provided a guided exhibit hall tour of the International Consumer Electronics Show (CES), the world's largest consumer technology products and innovation event.

Agenda

Wednesday, January 11
6:30 p.m. – 9:30 p.m.	Welcome Reception and Registration at The Cosmopolitan Hotel

Thursday, January 12
8:00 a.m. – 9:00 a.m.	Breakfast and Registration
9:00 a.m. –- 9:30 a.m.	Welcome Remarks Reuben S. Hendell CEO, Global Agency Services, GSI Chief Strategist, Global Marketing Services, GSI
9:30 a.m. – 10:30 a.m.	The Big Picture: Keeping Up with Today's Elusive Digital Consumer Geoff Ramsey Co-Founder and Chief Executive Officer, eMarketer
10:30 a.m. – 11:30 a.m.	The New Shopping Experience John Donahoe Chief Executive Officer, eBay Inc.
11:30 a.m. – 12:00 p.m.	The Purchase Path of Holiday Web Buyers Sucharita Mulpuru Vice President, Principal Analyst, Forrester Research
12:00 p.m. – 1:00 p.m.	Lunch
1:00 p.m. – 2:00 p.m.	The Collapse of the Brand Engagement/Purchase Gap: Succeeding in the Era of The Commerce Effect™ John Sheldon Sr. Vice President Strategy, True Action Network Billy Seabrook Chief Creative Officer, True Action Network
2:00 p.m. – 3:00 p.m.	Depart The Cosmopolitan Hotel for CES
3:15 p.m. – 4:45 p.m.	CES Guided Tour
5:00 p.m.	Depart CES for The Cosmopolitan Hotel
6:15 p.m.	Meet in lobby of The Cosmopolitan Hotel for walk to dinner at Jean George's Steakhouse
6:30 p.m.	Networking Dinner at Jean George's Steakhouse

Agenda

Wednesday, January 11

Thursday, January 12