Favre Jets Jersey Sets Daily Record for NFLShop.com Sales
Online Record Established for Most NFL Single-Player Jerseys Sold in a Day
KING OF PRUSSIA, Pa., Aug. 8, 2008 – GSI Commerce Inc. (Nasdaq: GSIC), the National Football League’s partner in managing and operating NFL Shop, which includes the league’s e-commerce site located at www.NFLShop.com and the NFL’s official catalog, reported more than 6,500 Brett Favre New York Jets jerseys were sold online at NFLShop.com on Aug. 7.
This achievement marks a single-day sales record for an NFL player’s jersey on NFLShop.com, breaking the previous record when nearly 900 Tony Romo jerseys were sold on November 11, 2007.
NFLShop.com went live with the Favre Jets jersey and other select Jets merchandise just after 6:00 AM on Thursday, less than five hours after the Green Bay Packers announced Favre’s trade to the Jets on Wednesday, Aug. 6.
“Fans don’t want to wait when something like this happens and NFLShop.com was and is one of the few places where fans can go immediately to order their new Favre Jets jersey,” said Michael G. Rubin, chairman and CEO of GSI. “Orders remain very strong today (Friday) for Favre merchandise.”
GSI Commerce, which has operated NFLShop.com since 2006, also provides marketing services for the NFLShop.com, including paid search, affiliate marketing, advertising with comparison shopping engines and e-mail marketing. In addition, GSI Commerce manages the production and mailing of the NFL Shop catalog and merchandise sales for NFL direct response television promotions on a national and regional basis. In addition to the NFL, GSI Commerce has e-commerce agreements to operate the online stores for major professional sports leagues in the United States, including Major League Baseball, the NHL, the NBA, NASCAR and Major League Soccer.
About GSI Commerce
GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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GSI Commerce, Inc. .
Corporate Marketing
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