Chicago Bears Win Super Bowl “Click-Off” --- NFL’s Direct-to-Consumer Sales Partner Notes That Key Players in the Super Bowl are Also Among Top Sellers in Jersey Sales
KING OF PRUSSIA, Pa., Jan. 30, 2007 – GSI Commerce Inc. (Nasdaq: GSIC), the National Football League’s partner in managing and operating NFL Shop, which includes the league’s e-commerce site located at www.NFLShop.com and the NFL’s official catalog, noted today that the Chicago Bears led the league in direct-to-consumer jersey sales in 2006, selling more than any other NFL team, including their Super Bowl counterparts, the Indianapolis Colts, who also ranked among the top 10 in sales.
“In what was a record-setting year for NFLShop.com in sales, the Chicago Bears have been solidly in first place in online sales throughout the season,” explained Bob Liewald, executive vice president of merchandising for GSI Commerce.
As is the case in on-field performance, star players can often carry a team to victory. In the case of the Chicago Bears, linebacker Brian Urlacher and quarterback Rex Grossman led a banner year for their team’s online sales performance. Urlacher’s #54 jersey was the number two seller across the entire league in 2006. Indianapolis Colts’ quarterback Peyton Manning led his team in sales this season. League-wide, Dallas Cowboys’ quarterback, Tony Romo was the 2006 leader in direct-to-consumer NFL jersey sales.
GSI Commerce partners with the NFL to manage online sales through NFLShop.com, including authentic, replica and customized jerseys, hats, collectibles, tailgating products, DVDs and an assortment of other fan gear.
“Regardless of on-field performance, the amount of fan loyalty demonstrated through online sales of authentic jerseys and other merchandise is truly phenomenal,” said Liewald. “We are proud to have the opportunity to partner with the NFL’s direct-to-consumer business and continue to help satisfy fans’ passions for their team.”
GSI Commerce also provides marketing services for the NFLShop.com, including paid search, affiliate marketing, advertising with comparison shopping engines and email marketing. In addition, GSI Commerce manages the production and mailing of the NFL Shop catalog and merchandise sales for NFL direct response television promotions on a national and regional basis. In addition to the NFL, GSI Commerce provides e-commerce solutions for Major League Baseball, the National Hockey League and NASCAR.
NOTE TO MEDIA:
GSI Commerce Chief Executive Officer, Michael Rubin will be onsite at the Super Bowl and available for comment Friday through Sunday prior to the game. For more information, or to schedule an interview please contact Greg Ryan, director of corporate communications at GSI Commerce, at 610-491-7294 or .(JavaScript must be enabled to view this email address)
About GSI Commerce
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for approximately 60 partners.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, the performance of acquired businesses and the impact of SFAS 123R. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
Contact:
Greg Ryan
Director, Corp. Communications
tel: 610-491-7294
.(JavaScript must be enabled to view this email address)
