“Clicks and Tricks”: GSI Commerce Reveals Tips to Put More Green into Consumers’ Holiday Shopping Season
Eight Easy Ways to Save Money While Shopping Online
KING OF PRUSSIA, Pa. – Nov. 6, 2008 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, today revealed a series of recommendations to help consumers obtain the best deals while shopping online this holiday season. Given the current economic climate, shoppers will try and stretch their dollars further by finding great deals this year. GSI has drawn on years of experience supporting the e-commerce operations for top-name retailers like Toys “R” Us Inc., Dick’s Sporting Goods Inc., Bath and Body Works, Aéropostale Inc., Levi’s®, the National Football League (NFL), and Ace Hardware to develop these tips.
“As a result of the current economic conditions, there are even better deals being offered online this year that can help consumers save money this holiday season,” said Fiona Dias, executive vice president, Partner Strategy and Marketing for GSI. “From joining retailer e-mail lists to checking for deals the entire week of Thanksgiving, consumers can leverage the convenience of shopping online while taking advantage of many unique deal-hunting opportunities.”
The following are GSI’s tips and tricks for 2008:
• Sign up and Save: Simply put, the most effective and easiest way to find the best deals is to be in the know and join retailers’ e-mail lists now. E-mail is the preferred tool of marketers and often the best seasonal promotions, offers and coupons are found through e-mail. Many retailers will let you share these offers with your friends and family members. Take advantage of these and send to everyone you know. Then ask them to send their offers to you.
• Don’t Get “Cutoff” by Shipping Deadlines: Shop now to avoid missing important shipping deadlines. This especially pertains to military and economy shipping. For delivery by Christmas Eve, the military (APO/FPO) cutoff date will likely be the first week of December for most e-commerce retailers. Look for retailers offering free and reduced shipping. If you do get “cutoff,” find online retailers that will enable you to order and pick up in store as late as December 24.
• Look for Going Out of Business Sales: With retailers going out of business, start shopping at their Web stores. You’ll find once-in-a-lifetime deals as these merchants sell their entire inventories.
• Shop Midday or Midnight: Online retailers are offering special savings throughout the day. Check out your favorite sites for “Deal of Day,” Lunch Specials and Midnight Madness sales. Another great time to shop online is when stores are shut, such as Thanksgiving Day.
• Start Early: If you wait to start shopping on Black Friday (traditional start of the retail holiday shopping season) or Cyber Monday (traditional start of the online retail holiday shopping season), you might miss out on some great offers. Look for what your favorite retailers are offering the entire week of Thanksgiving. “Door-buster sales” aren’t just located in-store anymore; retailers are moving their once-a-year deals online starting as early as the Monday before Thanksgiving. Also look for unadvertised deals online on Thanksgiving Day.
• Look for Online “Outlet Centers”: Often, these deep-discount “Web sites within a Web site” offer huge discounts on items that can only be purchased online. The number of online retailers using these centers is expected to increase this year. A survey1 from a leading digital retail organization found that 56.4 percent of consumers have used clearance sale sections while shopping for gifts.
• Leave the Credit Card in Your Pocket: Recent years have introduced a variety of payment options to pay for your online purchases. Choices like PayPal, Google Checkout and BillMeLater give you new options to pay or defer payments on merchandise.
• Take the Hassle Out of the Holidays: With high gas prices and the current economy hitting holiday budgets even harder, online shopping can save you valuable time and gas money by comparison shopping before you take that trip to the mall. And even better—some sites let you check in-store availability online before you go to the store.
1 2007 Shop.org/Shopzilla eHoliday Study
About GSI Commerce
GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer ech of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc. (www.e-dialog.com).
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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Contact:
GSI Commerce, Inc.
Corporate Marketing
610.491.7474
news@gsicommerce.com
