Denver Broncos Enter E-Commerce Alliance With Global Sports
GLOBAL SPORTS, INC. (NASDAQ: GSPT), a leading developer and operator of e-commerce sporting goods businesses, and the DENVER BRONCOS announced today an alliance to develop and operate the new e-commerce store located at store.denverbroncos.com.
The new store is promoted prominently on the Denver Broncos official Web site, DenverBroncos.com, and features an extensive selection of Broncos licensed products, tailgating items, and related football gear. Global Sports handles all facets of the e-commerce operation including development, merchandising, customer service, order processing, and fulfillment. The store launched in the third quarter.
Commenting on the alliance, Steve Harbula, Marketing Services Manager for the Denver Broncos, stated, “Global Sports is the leading e-commerce sporting goods company, and we are pleased to partner with them to develop our new online store. We know visitors to the new store will benefit from Global Sports’ proven customer service, broad merchandise assortment, and informative product content.”
Michael Rubin, Chairman and Chief Executive Officer of Global Sports, commented, “The Denver Broncos have been a leading force in the NFL for over 40 years, and we are excited to be selected by them to develop and operate their new e-commerce store. The Broncos are the sixth new partner this year to switch from a pre-existing e-commerce operation to Global Sports’ end-to-end solution.”
About Global Sports
Global Sports, Inc. (NASDAQ: GSPT) (www.globalsports.com) is a leading developer and operator of e-commerce sporting goods businesses.
About Denver Broncos
The Denver Broncos Football Club is in its 42nd year of existence. The team came into being as a charter member of the AFL in 1960, then joined the NFL prior to the 1970 season. The Broncos have claimed nine AFC Western Division titles, made seven appearances in the AFC Championship Game and taken six trips to the Super Bowl. Their most recent Super Bowl appearances after the 1997 and 1998 seasons resulted in back-to-back World Championships.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate”, “believe”, “estimate”, “expect”, “intend”, “will”, “guidance”, and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of Global Sports and the industry and markets in which the company operates. Those statements are not guarantees of future performance and involve risks, uncertainties and assumptions which will be difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by those forward-looking statements. Factors which may affect Global Sports’ business, financial condition and operating results include the effects of changes in the economy, consumer spending, the stock market and the sporting goods industry generally, changes affecting the Internet and e-commerce, the ability of the company to maintain relationships with strategic partners and suppliers, the ability of the company to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of the company to attract and retain qualified personnel and the ability of the company to successfully integrate its recent acquisition of Fogdog, Inc. More information about potential factors that could affect Global Sports can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by Global Sports with the Securities and Exchange Commission. Global Sports expressly disclaims any intent or obligation to update those forward-looking statements except as otherwise specifically stated by Global Sports.
# # #
Contact:
Global Sports Contact:
Patricia Henderson
(610) 491-7013
hendersonp@globalsports.com
Denver Broncos Contact:
Steve Harbula
(720) 258-3112
harbulas@broncos.nfl.com
