GSI Commerce and MLB.com Extend E-Commerce Agreement Through 2016: League Looks to Continue Successful Growth of Online Business
KING OF PRUSSIA, Pa., and NEW YORK – Sept. 5, 2007 – Leading e-commerce solutions provider GSI Commerce Inc. (Nasdaq: GSIC) and MLB Advanced Media L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, today announced an extension of their e-commerce agreement through 2016. With the agreement, GSI continues to provide Major League Baseball’s online store http://shop.mlb.com with e-commerce technology, fulfillment and customer care. In addition, through its marketing services division, gsi interactiveSM, GSI will continue to provide catalog services and will begin to provide affiliate marketing and search engine marketing services.
“We expect our 2007 sales to be nearly three times greater than our annual sales were prior to partnering with GSI,” said Noah Garden, executive vice president, commerce & sponsorship, MLBAM. “GSI’s capabilities are unique and market leading in this industry and they offer MLB.com an opportunity to leverage their tremendous scale and expertise as we strive to provide our fans with a rewarding online shopping experience. We are happy to extend our long-term agreement with GSI and to partner with them for an expanded scope of services.”
“We are proud to expand our relationship with Major League Baseball — one of America’s iconic organizations,” said Scott Hardy, GSI executive vice president of business management. “We are even more excited to continue to help Major League Baseball further strengthen its direct-to-consumer business and enrich the online shopping experience of its fans.”
In July, GSI successfully launched a redesigned MLB.com Shop, which included the addition of Web 2.0 features such as mini-cartTM and express shopTM, new product zoom and rotate features, new content management capabilities and enhanced site navigation. Each of these features is designed to improve the fans’ shopping experience on the site. To drive the multichannel experience, GSI’s marketing services group also partnered with MLBAM in creating and publishing MLB.com’s 2007 catalog, which has a circulation of 8.5 million. Consumers can also shop the catalog online.
In addition to Major League Baseball, GSI has agreements to manage the Web stores for all major professional sports leagues in the United States including the NFL, the NBA, the NHL and NASCAR.
About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the Web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video Webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other Web site in the world.
About GSI Commerce
GSI Commerce® is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of four components: technology, fulfillment, customer care, and marketing services. We provide e-commerce solutions for more than 60 partners.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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