PAX TV Announces Direct Response and E-Commerce Agreement with Global QVC Solutions
GLOBAL-QVC SOLUTIONS, a contextual commerce service provider for television networks and cable channels, and PAX TV, the nation’s number one family-friendly broadcast television network, announced today an alliance to develop and operate a new direct response program and e-commerce store at www.pax.tv.
The new PAX TV direct response operation will feature promotional spots showcasing PAX program related merchandise. PAX TV will develop the promotional spots, while Global-QVC Solutions will handle all other aspects of the commerce operation, including customer service, fulfillment and merchandising. In addition, Global-QVC Solutions will operate a PAX TV e-commerce store that features additional PAX TV merchandise. The new e-commerce store launched in the fourth quarter of 2001.
The products featured in on-air promotional spots will be contextually applicable to the PAX TV program schedule. PAX TV reaches 85% of U.S. television households via nationwide broadcast television, cable and satellite distribution systems.
Commenting on the alliance, Paul Wang, PAX Executive Vice President, said, “PAX TV is committed to delivering quality family-friendly programming. Our alliance with Global-QVC Solutions will allow our loyal audience to shop for their favorite merchandise directly from a brand they trust while also creating a viable revenue stream and further extending our brand recognition.”
Damon Mintzer, President of Global-QVC Solutions, said, “PAX TV reaches over 85% of U.S. households with its unique offering of family programming. We are delighted to work with PAX TV to deliver an exceptional direct response and e-commerce experience to its viewers.”
About Global-QVC Solutions
Global-QVC Solutions is a contextual commerce outsource solution provider serving television networks and cable channels. Global-QVC Solutions works with networks and broadcasters to create unique and customized direct response campaigns and e-commerce Web sites. Global-QVC’s platform includes Web site design and development, merchandising, fulfillment, and customer service. Global-QVC Solutions is a division of Global Sports, Inc. (NASDAQ: GSPT).
About Global Sports
Global Sports is a leading outsource solution provider for e-commerce. The company develops and operates e-commerce businesses for retailers, media companies, television networks, cable channels, and professional sports organizations. The Global Sports’ platform includes Web site design and development, e-commerce technology, customer service, fulfillment, merchandising, content development and management, and online and database marketing.
About Paxson Communications Corporation
Paxson Communications Corporation owns and operates the nation’s largest broadcast television station group and PAX TV, the newest broadcast television network that launched in August of 1998. PAX TV reaches 85% of U.S. television households via nationwide broadcast television, cable and satellite distribution systems. Paxson owns and operates 65 stations (including three stations operated under time brokerage agreements). PAX airs its own original programming including “It’s A Miracle,” “Mysterious Ways,” “Encounters with the Unexplained” and “Doc,” starring recording artist Billy Ray Cyrus. PAX TV’s new season lineup includes the original series “The Ponderosa,” “Ed McMahon’s Next Big Star” and “Candid Camera.” Additional Paxson properties include the PAX Family Club, a branded affinity club that provides travel and product discounts for families, parenting advice and valuable online information. For more information, visit PAX TV’s website at http://www.pax.tv.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “will”, “would”, “should”, “guidance”, “potential”, “continue”, “project”, “forecast” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of Global Sports and the industry and markets in which the company operates. Those statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by those forward-looking statements. Factors which may affect Global Sports’ business, financial condition and operating results include the effects of changes in the economy, consumer spending, the stock market and the industries in which Global Sports operates, changes affecting the Internet, e-commerce and direct response marketing, the ability of the company to maintain relationships with strategic partners and suppliers, the ability of the company to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of the company to attract and retain qualified personnel and the ability of the company to successfully launch new businesses and integrate acquisitions of other businesses. More information about potential factors that could affect Global Sports can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by Global Sports with the Securities and Exchange Commission. Global Sports expressly disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated by Global Sports.
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Contact:
Global-QVC Solutions Contact:
Patricia Henderson
Corporate Communications
(610) 491-7013
hendersonp@qvcg.com
PAX TV Contact:
Laurel Whitcomb
Sr. VP PAX Media Relations
(818) 487-2003
laurelwhitcomb@pax.net
