Public Broadcasting Service (PBS) Redesigns ShopPBS.com with E-commerce Partner GSI Commerce
New Site Features Rich Design, Parametric Navigation and Sorting,
and Other Customer-Friendly Features
KING OF PRUSSIA, Pa., Aug.22, 2007 – PBS has made shopping online for high-quality programs even more straightforward and customer-focused with the redesign of ShopPBS.com through its partnership with leading e-commerce solutions provider GSI Commerce Inc. (Nasdaq: GSIC). PBS is a leading name in award-winning content of every genre — from investigative journalism to educational children’s series. ShopPBS serves as a one-stop destination for a wide variety of products that inspire and entertain. Offering more than 4,500 unique titles, the redesigned Web store features some of the latest e-commerce tools and functionality that help online shoppers easily browse and locate the titles of interest. For example, its parametric navigation lets shoppers sort titles by price, production year, title format, and by whether or not they have aired on PBS.
“The intuitive organization and design of the new ShopPBS.com will make it even easier for our online customers to locate the titles they’re looking for,” said Andrea Downing, vice president of home entertainment and partnerships for PBS. “We have a discerning viewer base, and we worked closely with GSI to incorporate design features on our online store that mirror the quality and sophistication of our on-air programming. We’re really pleased with the results.”
“The new ShopPBS.com site is a great example of the importance of tailoring the specific design and navigational elements of a Web store to its visitors,” said Scott Hardy, executive vice president of business management for GSI. “Having operated PBS’s Web store for almost four years, GSI has a deep understanding of their business. We applied this knowledge to the redesign to help ensure a great user experience for their end customers, along with creative input from our marketing services division, gsi interactivesm.”
Additional features of the redesigned site include:
• Express shopTM preview windows save the shoppers from having to click by displaying product information without navigating to the product page.
• Cascading style sheets let shoppers choose between three font sizes for easier viewing.
• Catalog quick-order allows shoppers familiar with the PBS catalog to quickly order multiple items.
• Multi-tier top navigation highlights popular product categories such as new releases, recently broadcast, and best sellers, the latter of which are dynamically organized by sales volume.
About PBS
PBS is a media enterprise that serves 355 public noncommercial television stations and reaches more than 75 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers and offers a broad array of other educational services. PBS’ premier kids’ TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents’ and teachers’ most trusted learning environments for children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.
About GSI Commerce
GSI Commerce® is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for more than 60 partners.
Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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