QVC and GSI Commerce Surpass Online Expectations with NFL Team Jerseys
Multichannel Effort Sets Record for the Most NFL Jerseys Sold in a Single Day
WEST CHESTER, Pa., and KING OF PRUSSIA, Pa., Sept. 21, 2007 – QVC, one of the largest multimedia retailers in the world, and leading e-commerce solutions provider GSI Commerce Inc. (Nasdaq: GSIC) recently teamed up to produce a successful, customized product offering that was promoted during the 20th anniversary of QVC’s popular “Today’s Special Value” television program. The results: more than 9,000 customized NFL team jerseys were ordered on QVC.com in a single day.
Customized NFL team jerseys for men, women, and children were promoted on air as an offer available through QVC.com during the recent anniversary celebration of QVC’s “Today’s Special Value” program.
“This is a true multichannel success story,” said Robert Myers, senior vice president of QVC.com. “The NFL customized jersey presented us with a terrific opportunity to leverage the strengths of our on-air and online channels. On air we were able to create excitement and awareness in a way that few retailers can, and online we were able to provide the customer with the ability to preview their customized jersey before purchasing it.”
“This multichannel effort resulted in a GSI record for the most NFL jerseys sold in a single day,” said Bob Liewald, GSI executive vice president of merchandising. “We more than doubled our initial sales estimate.”
Earlier this year, QVC and GSI entered into a strategic alliance to create a new, multichannel marketing opportunity for NFL-licensed products. Under terms of the agreement, QVC became the NFL’s “official television retailer” and is scheduled to host multiple NFL-themed shows as part of its television programming this fall. The QVC programming “kicked off” with the start of the 2007 football season and will include the playoffs and Super Bowl. Leveraging the successful e-commerce partnership GSI has established with the NFL for operating NFLShop.com, GSI is the exclusive provider of NFL-licensed merchandise to QVC.
About QVC
QVC Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world, with annual revenue of more than $7 billion. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 21-year history.
About GSI Commerce
GSI Commerce® is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of four components: technology, customer care, fulfillment and marketing services. We provide e-commerce solutions for more than 80 partners.
Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.
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