The Purchase Path of Online Buyers
A Joint Holiday Shopping Study with GSI Commerce of 15 Retail Websites

During the 2010 holiday season, Forrester collaborated with GSI Commerce to better understand how retailers can effectively connect with online buyers. This report will help you understand:

  • Why online shoppers still follow "traditional" paths to purchase
  • How to effectively influence shoppers during the
    holiday season
  • Recommendations to help you plan for 2011 Holiday
    season

Please provide a few details to download the report:

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